Moses Singer Declared “Best in Category”March 21, 2023
The new Moses Singer website has been awarded Best in Category (Legal) by the 21st Annual Horizon Interactive Awards. This is the highest recognition among the more than 650 legal websites submitted for this year’s competition.
ABOUT THE AWARD
The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from around the world. An international panel of volunteer judges – each an industry professional – works with the Horizon Interactive Awards advisory panel to recognize the “best of the best.”
ABOUT THE PROJECT
The new Moses Singer website showcases refreshed brand messaging and a new brand look, including updated logo design, color scheme, typeface, and imagery. Additionally, Great Jakes worked with the firm to craft a “positioning statement” that encapsulates the firm’s top-level message.
Stylish animations are found throughout the site to help highlight key information and portray the firm as dynamic and growing. Many of the animated effects are made possible by React, a new front-end website technology, described below.
Built with React
The new Moses Singer website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page loads, elegant page transitions, and improved security, among other things. To learn more about how React can benefit law firms, read our whitepaper.
Designed and built to be compliant with the Americans with Disabilities Act (ADA), Moses Singer's website has been optimized for screen-readers (used by blind people), is fully navigable via keyboard (for people with motor disabilities), and is designed to be contrast color compliant (for sighted people with impaired vision).
Person, Practice, and Industry Microsites
The website features “person microsites” – a unique approach to law firm bios that was pioneered by Great Jakes. In a nutshell, microsites are small websites for each person (or capability) that fit within the firm’s larger website. Microsites can be customized to fit the business-development needs of each attorney, practice, and/or industry group, and they can contain any number of pages or types of content.
New Attorney Portraits and Marquee Photos
To help create an emotional connection with potential clients, new attorney portraits were shot for the website. These portraits, as well as the marquee photos capturing the firm “in action,” contribute to the more modern look-and-feel of the website. Photos were shot by Michael Meyer with creative direction by Great Jakes.
For more about the Moses Singer website project, see this case study.