New Preti Flaherty Site Wins Gold

In its 2020 competition, Hermes Creative Awards has named the new Preti Flaherty website ( a Gold Winner. 

About the Award

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand marketing, communication, advertising, public relations, digital media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and awards outstanding achievement and service to the profession.

About the Project

Animation on Scroll
The website includes a series of animations that immediately draw attention to the firm’s key facts and news.

Innovative Animation
To reinforce the firm's new tagline of "Deliberately Different", the website features modern interactive effects like animated information graphics and tilt-effects on the homepage teasers.

Automatic Content Teasing
The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the “Highlights” section located in the footer of every page.

Attorney, Service, and Industry Microsites
The website features “attorney microsites”—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services and Industries sections of the website.