Patterson Belknap, a Top NY Firm, Launches New Website

Patterson Belknap, one of the world’s elite law firms, launched a cutting-edge website that was designed and built by Great Jakes.

Unlike other top law firms, Patterson Belknap resisted the merger mania of recent years. As a result, the firm now finds itself competing with law firms many times its size. It needed a website that would position the firm as an elite powerhouse, on par with the international behemoths with which it competes. Some of the unique features of the website include:

• Industry Focus – The website focuses on the nine “key industries” that comprise most of the firm’s caseload.
  
• Photo-driven Layout – The website features striking marquee photos of the attorneys “in action.” Photos were shot during a five-day photo shoot that was art-directed by Great Jakes.
  
• Wider Format – The website achieves maximum visual impact by automatically expanding to fill the screen of extra-wide monitors (up to 1920 pixels wide). This is unlike most websites, which use a lowest-common-denominator approach (1024 or 1200 pixels wide).
  
• Related Content – The website automatically suggests additional content that is likely to interest the reader (and keep them surfing).

Like all Great Jakes websites, the Patterson Belknap site features Attorney Microsites – a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. For a great example of how the firm is using the attorney microsite functionality, take a look at Saul B. Shapiro and Craig A. Newman. Our microsite technology was also deployed for Practices and Industries. For great examples, visit the Life Sciences/Health Care industry group and the Litigation practice area.