Polsinelli Wins Two Major Awards

The new Polsinelli website has been recognized as a Gold winner in two major competitions: The AVA Awards and the Horizon Interactive Awards.


The AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the conception, direction, design, and production of media in the field of digital communication. The annual competition is administered and judged by the Association of Marketing and Communication Professionals. The Polsinelli website was one of over 2,500 entries in this year’s competition.

The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from around the world. An international panel of volunteer judges – each an industry professional – works with the Horizon Interactive Awards advisory panel to recognize the “best of the best.” The Polsinelli website was one of 650 entries this year.


Brand Refresh

The Polsinelli website showcases a refreshed brand-look and brand-messaging, including its new tagline “What a Law Firm Should Be.” Industry-leading brand strategist Ross Fishman of Fishman Marketing was instrumental in the various brand improvements reflected on the website.

Animated Effects

Featuring graceful animations and elegant page transitions, the new Polsinelli website conveys a cutting-edge feel. These animated effects are possible only on websites built on the newest front-end technologies (such as React, described below).

Built with React

The Polsinelli website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page loads, elegant page transitions, and improved security, among other things. To learn more about how React can benefit law firms, read our whitepaper.

ADA Compliance

Designed and built to be compliant with the Americans with Disabilities Act (ADA), Polsinelli’s website has been optimized for screen-readers (used by blind people), is fully navigable via keyboard (for people with motor disabilities), and is designed to be contrast-color compliant (for sighted people with impaired vision).

For more about the Polsinelli website project, see this case study.