Porter Wright Receives Gold from the W3 Awards

Porter Wright’s new website was named a Gold Winner by the W³ Awards. This was the highest honor bestowed in the “Law and Legal Services” category for 2018.

More on the W3 Awards

Now in its 13th year, the W³ Awards honors creative and marketing excellence on the web. This year’s competition received over 5,000 entries from around the world. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals.

More on PorterWright.com

Over 170 years old, Porter Wright is an AmLaw 200 firm with nearly 200 attorneys. Although the firm is an Ohio institution, Porter Wright believed that its greatest opportunities for growth lay outside its traditional geographic footprint. The firm enlisted Great Jakes to create a bold new website that positions Porter Wright as a large national player, capable of handing the most challenging legal matters.

Key characteristics of the website include

  • Scrolling Homepage – The website’s defining element is an engaging multi-panel homepage that features nine videos, edge-to-edge graphics, and both vertical and horizontal scrolling. The homepage is comprised of six vertical panels, each with a unique look and designed to communicate the firm’s key messages and promote its best content.
  • Dynamic Content Teasing – The website is equipped with Great Jakes’s Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest relevant content.

About the Technology

The Porter Wright websites features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality has been implemented for the Services section of the website.