Goes Platinum

AVA Digital Awards, in its 2021 international competition, has named the new Pryor Cashman website ( a Platinum Winner. This is the highest honor bestowed by AVA Digital Awards and signifies the very best in planning, execution, and overall professionalism. Pryor Cashman is one of two websites produced by Great Jakes that was honored in this year’s competition.

About the Award

AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceeds a high standard of excellence and serves as a benchmark for the industry.

About the Project

Animated Page Transitions

The website was built with animated page transitions, which make the website feel both cutting-edge and graceful. This feature is available only to websites built on the newest front-end technology, described in the next section.

Built with React

The Pryor Cashman website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page load, elegant page transitions, and improved security (among other things). To learn more about how React can benefit law firms,read our whitepaper.

Industry Focus

Central to Pryor Cashman’s value proposition is its expertise in key industries. To substantiate this expertise, the site features industry microsites that contain an array of reputation-enhancing content like videos, publications, news, and events.

Attorney Portrait Photos 

To achieve a more modern look and feel, new portrait photos were shot for all attorneys. The large, engaging photos are designed to create an emotional connection with website visitors. The portrait photos were shot by Michael Meyer with creative direction by Great Jakes..

For more about the Pryor Cashman website project, click here to read a case study.