Robert Algeri Quoted by on Branding and the Future of the .Law Domain recently sought the viewpoint of Great Jakes Partner Robert Algeri on the new branding changes made by Wiley Rein. The article is focused on Wiley’s adoption of the .law domain and whether other law firms would follow Wiley’s lead. 

Algeri is quoted as saying, “.Law isn’t a trend yet but it will become a trend. The reason is due to another trend that is affecting law firms. Law firms are shortening their name just as Wiley Rein has shortened its name to Wiley. As the name shortening trend continues, they won’t be able to find a corresponding .com.”

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