Robert Algeri Quoted in Strategies Article on Law Firm Mergers

In an article for Strategies magazine, legal marketing content consultant Amy Spach writes about how legal marketers can best handle a law firm merger, such as how to meld the former firms' market positioning into that of the new firm.

Great Jakes Partner Robert Algeri is quoted as recommending silent positioning for newly combined firms struggling to reconcile practices. He says, “In mergers, I’d avoid the political minefield of writing a homepage headline." He adds, "[The practice and bio pages are] where the sale gets made."

We wrote extensively about styles of brand positioning in a recent whitepaper, which you can read at

Read the full article (PDF).