“The Death of the Law Firm Website, and the Rise of Lead-Generation Ecosystems,” Presented by Robert Algeri at the LMA Tech ConferenceOctober 22, 2014
Robert Algeri, a partner at Great Jakes, spoke at this year’s LMA Legal Marketing Technology Conference West – the largest conference dedicated to marketing technologies that might be utilized by law firms.
His presentation, titled "The Death of the Law Firm Website, and the Rise of Lead-Generation Ecosystems," addressed how law firm websites will transform from being digital brochures, to becoming the most important cog in the firm's lead-generation ecosystem.
During Robert's 10-minute, "TED-like" talk, he described how a new generation of tracking and analytics tools have made lead-generation ecosystems possible, thereby providing marketers with insights and actionable data that far surpass Google Analytics.
An article discussing what Robert spoke about is available by clicking the below link.