The IMA Names Herrick’s New Website “Best in Class”

The Herrick website won the Best in Class Award in the “Legal” category from the Interactive Media Awards (IMA). This is the highest honor bestowed by the IMA and signifies the very best in planning, execution and overall professionalism. received an overall score of 486/500. The comprehensive judging IMA Best In Class 2015process included evaluations of design, content, feature functionality, usability and standards compliance. The 2016 competition drew 184 submissions in the “Legal” category.

Herrick Feinstein, a 130-attorney full-service law firm headquartered in the heart of New York City, enlisted Great Jakes to create a website that positions the firm as equally capable as the largest and most prestigious law firms in the world.

Key characteristics of the website include

  • Engaging Homepage Videographic – Instead of just using photos, the focal point of the website’s homepage is a full-screen videographic. Footage of the firm’s attorneys was shot in and around Manhattan, including Yankee Stadium and the New York Stock Exchange. The result is a custom videographic that makes an emotional connection while branding Herrick as a dynamic New York City firm capable of handling the most challenging legal matters. The video was produced by Rick Knief.
  • New Logo Design – A new logo was created for the firm, one that is more consistent with the website’s bold, progressive look. The logo’s iconographic approach, unique for law firms, clearly sets the firm apart from its competitors and reflects Herrick’s independent-thinking culture and top-tier status. The logo was designed by Great Jakes.
  • Related Content – To encourage and extend user engagement and trackability, the Herrick website was built with no dead ends. It uses our “Related Content” widget, which automatically suggests additional content that is likely to interest the reader (and keep them surfing). The Related Content widget also allows website administrators to manually designate specific articles to suggest to visitors.
  • Attorney Microsites – The website features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Practice Areas and Industries sections of the website.