The Interactive Media Awards Names “Best in Class”

The Dinsmore website received the Best in Class Award in the “Legal” category from the Interactive Media Awards (IMA). This is the highest honor bestowed by the IMA and signifies the very best in planning, execution, and overall professionalism.

Dinsmore received an overall score of 494/500. IMA’s comprehensive judging process included evaluations of design, content, feature functionality, usability, and standards compliance.

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Having tripled in size over the past 20 years, Dinsmore, an AmLaw 200 firm with over 650 attorneys, enlisted Great Jakes to create a sophisticated website that would properly position it as a major national player.

Key characteristics of the website include

  • Homepage Animation – The homepage features an animated sequence built around the tagline, “Accomplish more.” Engaging, full-frame photos are used to highlight four “power statements,” which encompass the positive and progressive culture of the firm. Great Jakes added fluid movement to these stills to create a dynamic experience that pulls viewers in.
  • Dynamic Content Teasing– The website is equipped with Great Jakes’s Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest related content.
  • Focus on Experience– The website prominently features client stories that illustrate the firm’s experience across a wide array of services. These stories were crafted to highlight the firm’s elite clientele and to describe the kind of enduring, collaborative relationships upon which the firm has been built.
  • Attorney Microsites– The website features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services pages.