The Interactive Media Awards Names “Best in Class”

The Porter Wright website received the Best in Class Award in the “Legal” category from the Interactive Media Awards (IMA). This is the highest honor bestowed by the IMA and signifies the very best in planning, execution, and overall professionalism.

Porter Wright received an overall score of 493/500. The IMA’s comprehensive judging process included evaluations of design, content, feature functionality, usability, and standards compliance.

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Although the firm is an Ohio institution, Porter Wright enlisted Great Jakes to create a bold website that would help it to grow the more than 50% of its business that comes from outside the state.

Key characteristics of the website include

  • Scrolling Homepage – The website’s defining element is an engaging multi-panel homepage that features nine videos, edge-to-edge graphics, and both vertical and horizontal scrolling. The homepage is comprised of six vertical panels, each with a unique look and designed to communicate the firm’s key messages and promote its best content.
  • Geo-targeted Content – The website uses geo-location technology to offer targeted content based on the user’s location. When a person visits, the website instantly determines the visitor’s geographic position, down to the zip code, and serves up location-specific information. This allows each of the firm’s seven offices to appear as the “main” office when viewed by somebody in that region.
  • Dynamic Content Teasing – The website is equipped with Great Jakes’s new Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest relevant content.
  • Attorney and Service Microsites – The website features Attorney Microsites—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content.