The National Law Review profiles Robert Algeri and his panel at LMA-NE

In a recent article, The National Law Review looked to Robert Algeri, Great Jakes founding partner, for insights on the future of law firm websites. The in-depth piece covered a panel discussion, led by Robert, about the tremendous potential for next-generation “lead nurturing websites.” The session took place at the annual LMA-New England Conference on November 12-13, 2015, in Boston, MA. Robert was joined in lively discussion by other prominent industry leaders, including:

• Melissa Croteau, former Chief Marketing Officer at Nixon Peabody
• Linda Pepe, Director of Business Development at Murtha Cullina
• Jasmine Trillos-Decarie, Chief Business Development Officer, Stoel Rives LLP

The panel discussion at the LMA-NE conference is one of Robert's many speaking engagements on the subject of lead nurturing. His agency, Great Jakes, has dedicated a great deal of time and energy exploring the potential of lead nurturing websites for law firms. After more than a year of researching and writing, Robert’s team recently published the definitive white paper on the subject.

“At Great Jakes, we firmly believe that lead nurturing is the future of law firm marketing,” Algeri declared. “Simply put, this new website paradigm has the power to transform business development practices from an art to a science.”