The W3 Awards Honors Thompson Coe

The W3 Awards recognized the Thompson Coe, Cousins & Irons website was as a Silver Winner in the “Law and Legal Services” category. Only nine law firm websites were singled out for honors by the W3 Awards in 2019.

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Now in its 14th year, the W³ Awards honors creative and marketing excellence on the web. This year’s competition received over 5,000 entries from around the world. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals.

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Although Thompson Coe is a successful national civil defense litigation firm, the firm felt that its reputation was pigeonholed around “insurance litigation.” The firm engaged Great Jakes to create a website that positioned the attorneys as elite litigators with expertise in complex matters beyond insurance companies.

Key characteristics of the website include

  • Case Study-driven Homepage – The website’s homepage prominently features case studies of the firm’s most notable litigation victories. These success stories were crafted to highlight the breadth of Thompson Coe’s client base and to illustrate that the firm handles complex, high-exposure cases.
  • Automatic Content Teasing – The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the Highlights section located in the footer of every page.