The W3 Awards Honors Young Conaway

The W3 Awards recognized the Young Conaway website was as a Silver Winner in the “Law and Legal Services” category. This is the second Great Jakes website to be honored by the W3 Awards in 2018.

More on the W3 Awards

Now in its 13th year, the W³ Awards honors creative and marketing excellence on the web. This year’s competition received over 5,000 entries from around the world. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals.

More on

Young Conaway is the youngest of Delaware’s “big four” law firms and the largest full-service firm in the state. The firm engaged Great Jakes to create a website that would position it as a top-tier player and appeal to both of its constituencies: large national clients with highly specialized needs, and smaller in-state and regional clients with more varied needs.

Key characteristics of the website include

  • Geo-targeted Homepage Content – The website uses geo-location technology to offer targeted content based on the user’s geographic position, down to the zip code. Visitors from outside of Delaware are shown homepage messaging and imagery that speak to national concerns, whereas visitors within Delaware are shown locally focused content.
  • Dynamic Content Teasing – The website is equipped with Great Jakes’s Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged (and reading). The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest relevant content.