The Your Honor Awards honors as a top website of 2018

The Dinsmore website, designed and developed by Great Jakes, was one of only two websites to be singled out for recognition in the $185k+ "Website Design and Development" category at the 2018 Legal Marketing Association's Your Honor Awards.

This is the third major award for the Dinsmore website. The award also marks the sixth time that a website designed and developed by Great Jakes has been recognized by the Your Honor Awards.

More on the Your Honor Awards

The Your Honor Awards is the longest-running annual national award program for recognizing excellence in legal marketing. Dinsmore received its award during a ceremony at the Legal Marketing Association’s annual conference, held this year in New Orleans, LA.

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Having tripled in size over the past 20 years, Dinsmore, an AmLaw 200 firm with over 650 attorneys, enlisted Great Jakes to create a sophisticated website that would properly position the firm as a major national player.

Key characteristics of the website include

  • Homepage Animation – The homepage features an animated sequence built around the tagline “Accomplish more.” Engaging, full-frame photos are used to highlight four “power statements,” which encompass the positive and progressive culture of the firm. Great Jakes added fluid movement to these stills to create a dynamic experience that pulls viewers in.
  • Dynamic Content Teasing – The website is equipped with Great Jakes’s new Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest related content.

About the Technology

The Dinsmore website features "attorney microsites" – a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality has been implemented for the Services sections of the website.