Goes Platinum

AVA Digital Awards, in its 2020 international competition, has named the new Thompson Coe website ( a Platinum Winner. This is the highest honor bestowed by AVA Digital Awards and signifies the very best in planning, execution, and overall professionalism. Thompson Coe is one of two websites produced by Great Jakes that was honored in this year’s competition.

About the Award

AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceeds a high standard of excellence and serves as a benchmark for the industry.

About the Project

Case Study-Driven Homepage

The website’s homepage prominently features case studies of the firm’s most notable litigation victories. These case studies were crafted to highlight the breadth of Thompson Coe’s client base and to illustrate that the firm handles complex, high-exposure cases.

Homepage Animation

The homepage includes a series of animations that immediately draw attention to the firm’s success stories and project the image of a modern and dynamic organization.

New Attorney Portraits

To help create an emotional connection with potential clients, new attorney portraits were shot for the website. These engaging portraits, which appear very large on the page, embody a casual, modern style that reveals a touch of each attorney’s personality.

Dynamic Content Teasing

The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or driven by “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the Highlights section located in the footer of every page.

For more about the Thompson Coe website project, click here to read a case study.