Verrill Brings Home the Gold

AVA Digital Awards, in its 2020 international competition, has named the new Verrill website ( a Gold Winner. Verrill is one of two websites produced by Great Jakes that was honored in this year’s competition.

About the Award

AVA Digital Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that are part of the evolution of digital communication. The competition is sponsored and judged by the Association of Marketing and Communication Professionals, the industry’s preeminent third-party evaluator of creative work. Judges are industry professionals who look for companies and individuals whose work exceeds a high standard of excellence and serves as a benchmark for the industry.

About the Project

Homepage Testimonials

The homepage includes a series of client testimonials that describe how Verrill lives up to its reputation for decency, honesty, judgment, and value. To put a human face on the testimonials, dynamic photos were shot by David Shopper under the creative direction of Great Jakes.

New Logo and Brand Update

A vibrant new graphic identity was designed as part of the website project. This initiative included a new logo design, a new color scheme, a new typeface, and fresh imagery.

Integrated Blogs

To better leverage its strongest marketing content, the firm’s eight blogs were integrated into the website. This means that the blogs and website share the same database and navigation structure, which offers an array of benefits, such as that blog posts are automatically promoted on relevant pages of the site (and vice versa), attorney bios feature the full text of the attorney’s blog posts, and the website and the blogs can be managed from the same CMS

Attorney, Service, and Industry Microsites

The website features “attorney microsites”—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services and Industries sections of the website.

For more about the Verrill website project, click here to read a case study.