Verrill Declared “Best In Category”

The new Verrill website has been awarded Best in Category (Legal) by the 18th Annual Horizon Interactive Awards. This is the highest recognition of all the legal website in the prestigious competition and comes on the heels of the website's having won Gold at the AVA Digital Awards.

About the Award

The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from across the US as well as from around the world. An international panel of volunteer judges each an industry professional) works with the Horizon Interactive Awards advisory panel to narrowed down to the “best of the best.”

About the Project

Verrill, a New England firm with a storied history of over 150 years, enlisted Great Jakes to create an edgy new website to position Verrill as a regional leader and help the firm stand out in the highly competitive Northeast market.

Unique features of the website include

  • Homepage Testimonials – The homepage includes a series of client testimonials that describe how Verrill lives up to its reputation for decency, honesty, judgment, and value. To put a human face on the testimonials, dynamic photos were shot under the creative direction of Great Jakes.
  • New Logo and Brand Update – A vibrant new graphic identity was designed as part of the website project. This initiative included a new logo design, a new color scheme, a new typeface, and fresh imagery.
  • Integrated Blogs – To better leverage its strongest marketing content, the firm’s eight blogs were integrated into the website. This means that the blogs and website share the same CMS, database, and navigation structure, which enables blog posts to be automatically promoted on relevant pages of the site (and vice versa).
  • Automatic Content Teasing – The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the “Highlights” section located in the footer of every page.

To read a case study about the Verrill website project, click here.