YoungConaway.com Named “Best in Class” by the Interactive Media AwardsDecember 20, 2018
The Young Conaway website received the Best in Class Award in the “Legal” category from the Interactive Media Awards (IMA). This is the highest honor bestowed by the IMA and signifies the very best in planning, execution, and overall professionalism.
Young Conaway received an overall score of 494/500. The IMA’s comprehensive judging process included evaluations of design, content, feature functionality, usability, and standards compliance.
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The largest full-service firm in Delaware, Young Conaway enlisted Great Jakes to create a sophisticated website that would position it as a top-tier player and appeal to both of its constituencies: large national clients with highly specialized needs, and smaller in-state and regional clients with more varied needs.
Key characteristics of the website include
- Geo-targeted Homepage Content – The website uses geo-location technology to offer targeted content based on the user’s geographic position, down to the zip code. Visitors from outside of Delaware are shown homepage messaging and imagery that speak to national concerns, while visitors within Delaware are shown locally focused content.
- Dynamic Content Teasing – The website is equipped with Great Jakes’s Dynamic Sidebar Tool. This feature allows firms to easily create and manage sidebar content, including “suggested content” teasers that keep site visitors engaged. The suggested content can be manually curated, or the feature can be set to “automatic mode,” which uses a proprietary algorithm to suggest related content.
- Matters Database – A comprehensive experience database was built into the website’s content management system. The database enables the firm to easily capture, sort, and search thousands of matters. Some of these records are publicly displayed on the website, though most are hidden from view. All matters in the database can be easily exported to Microsoft Word files for use in proposals and other printed materials.
- Attorney Microsites – The website features "attorney microsites"—a unique approach to lawyer bios that Great Jakes pioneered. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Each microsite can be customized to the specific business development needs of each attorney and can contain any number of pages or type of content. In addition to supporting the attorney bios, microsite functionality was implemented for the Services pages.