Thompson Coe

The firm: Thompson Coe, Cousins & Irons, LLP, a national civil defense litigation firm.

The challenge: Thompson Coe was being pigeonholed as an “insurance litigation firm.” So, the firm wanted its new website to position Thompson Coe as elite litigators with expertise in handling complex, high-exposure cases for a variety of clients (beyond insurance companies). To substantiate this message, the firm chose to showcase its biggest successes and most noteworthy clients on the site's homepage.

AVA Digital Awards

The Thompson Coe website was honored as a Platinum Winner in 2020 by the Association of Marketing and Communication Professionals

Horizon Interactive Awards was honored as a Gold Winner by the 18th Annual Horizon Interactive Awards

W3 Awards

The Thompson Coe website was honored by the Academy of Interactive and Visual Arts as a Silver Award Winner in 2019

Case Study-driven Homepage

The website’s homepage prominently features case studies of the firm’s most notable litigation victories. These success stories were crafted to highlight the breadth of Thompson Coe’s client base and to illustrate that the firm handles complex, high-exposure cases.

Sidebar Widgets

The website is equipped with Great Jakes’s User Engagement Toolbox. This feature-set allows firms to easily create and manage an unlimited number of sidebar widgets to display content like photos, videos, pull-quotes, calls-to-action, and various types of featured content. These widgets can be deployed in the sidebar area of almost every page of the website and can be easily managed using simple drag-and-drop controls.

Automatic Content Teasing

The website is built with “dynamic content teasing,” an award-winning feature that helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the Highlights section located in the footer of every page.

Attorney and Service Microsites

The website features Attorney Microsites—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the business-development needs of each attorney and contain any number of pages or type of content.

For a great example of how the firm is using the attorney microsite functionality, see Shawn W. Phelan. Our microsite technology was also deployed for the firm’s Services, a great example being Appellate.

Homepage Animation

The homepage includes a series of animations that immediately draw attention to the firm’s success stories and project the image of a modern and dynamic organization.

New Attorney Portraits

To help create an emotional connection with potential clients, new attorney portraits were shot for the website. These engaging portraits, which appear very large on the page, were shot using a casual, modern style that reveals a touch of each attorney’s personality.