Wilkes & McHugh

The firm:  Wilkes & McHugh is a litigation powerhouse that has recovered in excess of $3 billion for its clients.

The challenge:  The firm built a national reputation around nursing home abuse and neglect cases but was less known for its work on matters outside of this traditional core. The firm desired a fresh visual identity and a new website that would elevate growing practice areas and appeal to its broader target market.

W3 Awards

The Wilkes & McHugh website was honored by the Academy of Interactive and Visual Arts as a Silver Award Winner in 2017

GEO-TARGETED HOMEPAGE CONTENT

The website uses geo-location technology to offer a targeted user experience. When a person visits wilkesmchugh.com, the website instantly determines the visitor’s geographic position, down to the zip code, and serves up a location-specific image and message.

BRAND OVERHAUL

To help position Wilkes & McHugh to appeal to its broader target market, a bold new graphic identity was designed for the firm. This includes a new color scheme, a new logo design, and new directions in brand imagery and portrait photography. The graphic identity was designed by Great Jakes, with the exception of the logo, which was created by Judah Eisenhart.

DYNAMIC SIDEBARS

The website is equipped with Great Jakes’ Dynamic Sidebar Tool. This feature allows firms to quickly and easily customize sidebars that feature “suggested content” teasers, pull quotes, videos, photos, and other calls-to-action. Easy-to-use drag-and-drop functionality gives site administrators unprecedented flexibility and control over their page layouts.

ATTORNEY PORTRAIT PHOTOS

To achieve a more modern look and feel, new portrait photos were taken of all attorneys. The large, engaging photos are designed to create an emotional connection with website visitors. The portrait photos were shot by Gittings with creative direction by Great Jakes.