Great Jakes is thrilled to announce that the Lewis Rice website has won the Outstanding Website award at the 2026 WebAwards.
About the Project
Lewis Rice—a leading Midwest law firm—set out to modernize its website and refresh its visual identity to better resonate in today’s legal marketplace. The aim was to forge a positive emotional connection with visitors while showcasing the firm’s deep experience and strong, positive culture.
Highlights of the new Lewis Rice website include:
- Visual Brand Refresh. The Lewis Rice website features an updated brand look crafted by Great Jakes. Building on the firm’s long-established visual identity, Great Jakes introduced thoughtful, incremental updates to modernize the logo, color palette, and photographic style.
- Q&A Module. To highlight the firm’s positive and inclusive culture, the website features an “Attorney Q&A” module. This allows team members to share authentic, personal stories about how Lewis Rice has enriched their lives—both personally and professionally. These stories appear on the Careers and Inclusion sections of the site.
- Person and Practice Microsites. Microsites are customizable mini websites that seamlessly integrate into the firm’s overall website. They maximize user engagement by allowing visitors to access full articles, news, blog posts, and case studies from within the lawyer’s service area page or bio, rather than redirecting them to other sections of the site.
- Natural Language AI Site Search. This new cutting-edge feature gives visitors a ChatGPT-like experience, allowing them to ask detailed questions and receive direct answers drawn exclusively from the firm’s website. It makes finding information more intuitive and surfaces content visitors might otherwise miss. Built-in guardrails help prevent legal advice, while firm-controlled settings help refine responses and improve accuracy.
To learn more about the project, read our Lewis Rice case study.
About the Award
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for website development. Independent expert judges from around the world review sites in 86 industries. Only the best are recognized with a WebAward.
