Marshall

Dennehey

Marshall Dennehey is one of the nation’s largest and most highly regarded civil defense litigation firms, with over 500 attorneys across 19 offices.

Marshall Dennehey is an Am Law 200 firm, known for its trial prowess, deep litigation experience, and operational efficiency. The firm turned to Great Jakes to create a bold new website that reflects its leadership position, strengthens its recruiting efforts, and showcases its ability to handle sophisticated, emerging legal issues. The new site also elevates the firm’s high-caliber thought leadership, helping demonstrate the depth and quality of its attorneys.

To make a strong first impression and emphasize the firm’s deep local knowledge across its geographic markets, Great Jakes worked closely with Marshall Dennehey to create an engaging videographic for the Homepage.

Before & After

This before-and-after view illustrates how Marshall Dennehey’s website was transformed by Great Jakes.
Before
After
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Trending Topics

To demonstrate the firm’s expertise in cutting-edge areas of the law, Great Jakes deployed its microsite technology to create a series of Trending Topics sections. The CMS allows the firm to quickly configure and launch new Trending Topic sections as compelling legal issues emerge.

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Custom Iconography

Custom iconography was created to enhance the firm’s visual language and make key website content easier to scan and understand.

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Person and Practice Microsites

The website features “person and practice microsites”—a unique approach to law firm service areas and bios that was pioneered by Great Jakes. Microsites essentially are small, customizable websites that fit seamlessly within the firm’s larger website. Microsites maximize engagement by allowing visitors to read the full text of an attorney’s reputation-enhancing content (e.g., thought leadership, news, events, and experience) from within the service area page or bio, instead of redirecting them to other sections of the site.

Portrait Photography

To achieve a more modern look and feel, new portrait photos were shot for all bio pages. The large-format images help establish a strong emotional connection with website visitors. The portrait photos were shot by Gittings with creative direction by Great Jakes.

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