Great Jakes recognized for tech innovation at 2018 Your Honor AwardsApril 11, 2018
Great Jakes received honors in the "Applications and Innovative Use of Technology" category at the 2018 Legal Marketing Association's Your Honor Awards. The agency, known for creating websites exclusively for large and mid-sized law firms, was recognized for its newest content management system (CMS) innovation, “Dynamic Sidebars.”
Multiple websites designed and developed by Great Jakes have been recognized by the Your Honor Awards, but this is the first direct win for the agency itself.
More on the Your Honor Awards
The Your Honor Awards is the longest-running annual national award program for recognizing excellence in legal marketing. Great Jakes received its award during a ceremony at the Legal Marketing Association’s annual conference, held this year in New Orleans, LA.
More on Dynamic Sidebars
Great Jakes’s CMS for law firm websites now features the Dynamic Sidebar Module – a feature designed to mirror the “suggest content” teasing functionality found on high-engagement websites like NYTimes.com and Bloomberg.com.
The functionality that Great Jakes has developed makes it easy for legal marketers to create and manage an unlimited number of sidebar widgets to display content like photos, videos, pull-quotes, and calls-to-action, as well as various types of “suggested content” to help maximize every visit a law firm receives to its website.
In addition to teasing content, the Dynamic Sidebar includes two unique and powerful features. First is a proprietary algorithm that can automatically select relevant content to tease, based on the subject matter of a page. Second is a “personas” feature that allows specific content to be shown to predetermined “classes” of visitors.