Greenberg Glusker, a law firm based in Los Angeles with clients spanning the globe, just launched a sophisticated new website developed by Great Jakes. Designed in collaboration with Slant Partners, the site pairs a refined visual approach with advanced technology to convey the firm’s premium service, forward-looking culture, and distinctive market position.

The new website also includes a range of features designed to support business development at both the firm and attorney levels, including:

• Dynamic Content Teasing. The site features Great Jakes’s award-winning User Engagement Toolbox, which automatically promotes the firm’s newest and strongest content in sidebars and page footers throughout the website.
• Person and Practice Microsites. Microsites essentially are small customizable websites that fit seamlessly within the firm’s overall website. They help increase engagement by allowing visitors to read the full text of a lawyer’s content, such as articles, news, blog posts, and case studies, directly within a service page or bio rather than being redirected elsewhere on the site.

The website was also built to be AI- and Google-ready. It uses ReactJS for fast page loads and includes canonical URLs to help prevent duplicate-content issues, along with semantic HTML and an XML sitemap to make content easier for search engines to discover and prioritize. The site also provides strong SEO controls over page titles, slugs, and meta descriptions, which help shape how content appears in both Google and AI-generated search results. 

Clear H1s, a logical H2/H3 hierarchy, advanced taxonomy, and machine-readable schema markup further clarify the relationships between people, practices, and content, making the site easier for AI systems to interpret.