Great Jakes Marketing is proud to share that Partner Robert Algeri will be presenting at the upcoming LMA Northeast 360 Conference, on Oct 17 in New York City.

Robert’s TED-style session, titled “Law Firm Taglines? Fuggetaboutit” will challenge one of the most entrenched assumptions in law firm marketing: that every firm needs a tagline to stand out.

“Most law firm taglines are generic, forgettable, and disconnected from strategy,” says Algeri. “In my talk, I’ll unpack why this happens so often—and, more importantly, what firms should focus on instead to shape brand perception, influence client decision-making, and succeed in today’s AI-driven world.”

The session is designed for CMOs, marketing leaders, and business development professionals who are considering a brand redesign or rethinking their firm’s positioning strategy.

The LMA Northeast 360 Conference will take place on October 16-17, 2025 at The Edison Ballroom in New York City.

For more information about the conference, visit 2025 LMA Northeast Conference.