Design Guide
Creating a website that stands out in the crowded legal marketplace requires much more than just the talents of a skilled visual designer. It also requires a thorough understanding of user behaviors, stakeholder expectations, website technologies, and the evolving dynamics of the legal business.
Based on over 20 years of close collaboration with law firms, we have written a whitepaper guide that provides 10 essential strategies to transform your firm's online presence from ordinary to exceptional.
Whether you're looking to refine your messaging, highlight your specialized expertise, or engage visitors more effectively, this guide provides actionable strategies tailored specifically to law firms, including
Market positioning strategies for full-service firms
Differentiating individual lawyers through robust bios
Techniques for substantiating your firm’s (or lawyers’) value
Communicating your firm’s core competencies
Achieving a superior user experience that fosters engagement
Using animation to achieve a cutting-edge look
Planning for your website’s future
About the Authors
Robert Algeri is a co-founder of Great Jakes, a strategy-first brand and website design agency that partners exclusively with growth-focused law firms. He helps firms clarify their positioning and translate it into modern digital experiences that differentiate them from competitors. Deeply involved in the legal marketing community, Robert is an active member of the Legal Marketing Association (LMA) and has served on a range of boards and committees. He also writes and speaks regularly on law firm branding, websites, and growth, including contributions to industry outlets such as the LMA’s Strategies magazine.
Dion Algeri is a co-founder and Creative Director at Great Jakes. For more than 20 years, he has helped shape modern legal marketing by translating a deep understanding of the legal marketplace into sophisticated digital experiences for law firms. He writes and speaks frequently on legal marketing, including contributions to the American Bar Association’s Law Practice magazine. Dion also serves as editor of the Great Jakes blog, where he shares practical insights on law firm branding and websites.
