Great Jakes is thrilled to announce that the new Kegler Brown website has won gold at the AVA Digital Awards! The website was designed and developed by Great Jakes.

ABOUT THE AVA DIGITAL AWARDS

The AVA Digital Awards recognizes outstanding achievement in digital communication. The competition is sponsored by the Association of Marketing and Communication Professionals, and its judges are industry professionals who look for work that exceeds a high standard of excellence and serves as a benchmark for the industry.

ABOUT THE PROJECT

Continuous Scroll Bios and Service Microsites

The firm’s bios were built with the latest iteration of Great Jakes’s signature “attorney microsite” technology. The new, “continuous scroll” microsite format allows the user to view the entire bio by scrolling, as opposed to clicking various tabs. This modern user experience is designed to increase discoverability and user engagement. The microsite technology was also deployed for the firm’s Services.

Brand Messaging Development

Great Jakes recommended that the firm embrace “We’re on it.” as its new tagline, as the phrase was widely used internally as an expression of the firm’s business culture.

To help ground the firm’s new tagline with real world examples, Great Jakes helped Kegler Brown develop a series of “kickers” (e.g., “Protecting your brand,” “Negotiating your deal”) to accompany the tagline on the Homepage.

Casual Portraits

To help communicate the firm’s positive culture and create an emotional connection with potential clients, light-hearted casual portraits of the firm’s people were shot for use in the Homepage marquee. These photos were shot by Michael Meyer with creative direction by Great Jakes.

Learn more about the project here.