Market
Positioning
A well-positioned law firm holds a unique and advantageous place in the minds of potential clients. We assist firms in defining their market positioning; and translate that positioning into compelling messaging and striking designs.
- Comprehensive brand strategy development
- A clear brand positioning statement that will guide all future creative work
Market positioning is rarely easy for law firms. However, it’s certainly possible, as long as you attack the problem correctly. To understand how we do it, read our 23-page whitepaper entitled “Market Positioning for Law Firms.” This whitepaper is the culmination of wisdom gained from over 20 years of working exclusively with law firms.
Great Jakes employs a proven, proprietary framework to assist law firms in developing strong marketing positioning and, subsequently, in creating impactful marketing materials.
We will work closely with your firm to uncover the unique characteristics that define your position in the marketplace and enable your success. This process includes thorough research, stakeholder interviews, competitor analysis, and brand audience analysis (among other things).
Once your firm’s key distinguishing characteristics are identified, we collaborate with you to write a concise brand positioning statement that clearly defines what your firm does, whom it serves, and what makes it different (and better) than competitors. This positioning statement is the key to your future marketing success.
After completing your brand positioning statement, your firm will have a strong foundation for creating impactful and engaging marketing materials that resonate with your target market.
