a law firm website
A website redesign is pivotal for any law firm. It’s an opportunity to sharpen your message, elevate your digital presence, and clearly articulate the value you deliver.
But without thoughtful preparation, even the strongest teams can stumble. That’s why Great Jakes created the Website Redesign Workbook: to help dramatically improve your odds of success.
What’s Inside
The workbook is organized into 15 questions designed to spark the right conversations early. For example:
- Can your firm clearly articulate what makes it different?
- Does your budget include the “extras”?
- What integrations will the new site require?
- Are your attorney bios written with AI in mind?
Why This Matters
You don’t need perfect answers to every question immediately. However, by considering these topics early, you’ll position your firm for a smoother, more strategic, and faster redesign process.
Download the PDF and use it to guide your internal kickoff conversations. If you'd like to talk through any of the questions, compare notes, or discuss the conclusions your firm is reaching, feel free to reach out to Robert Algeri at ralgeri@greatjakes.com.
About the Authors
Robert Algeri is a co-founder of Great Jakes, a strategy-first brand and website design agency that partners exclusively with growth-focused law firms. He helps firms clarify their positioning and translate it into modern digital experiences that differentiate them from competitors. Deeply involved in the legal marketing community, Robert is an active member of the Legal Marketing Association (LMA) and has served on a range of boards and committees. He also writes and speaks regularly on law firm branding, websites, and growth, including contributions to industry outlets such as the LMA’s Strategies magazine.
Dion Algeri is a co-founder and Creative Director at Great Jakes. For more than 20 years, he has helped shape modern legal marketing by translating a deep understanding of the legal marketplace into sophisticated digital experiences for law firms. He writes and speaks frequently on legal marketing, including contributions to the American Bar Association’s Law Practice magazine. Dion also serves as editor of the Great Jakes blog, where he shares practical insights on law firm branding and websites.
Daniel Lurman serves as Director of Strategy and Senior Producer at Great Jakes and has been with the agency for over a decade. He leads high-stakes web design engagements that also require rethinking a firm’s brand from the ground up. Daniel has spearheaded projects for some of the most respected firms nationwide, including Fox Rothschild, Patterson Belknap, Armstrong Teasdale, and Gunderson Dettmer.
