Insights

The Post-pandemic Law Firm Website

During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality.

The Top 15 Law Firm Logos

We examined the visual branding of 300 large law firms. Fifteen logos stood out.

The Law Firm Logo Landscape, Revisited

How the top 50 law firms have evolved their logos over the past five years

Seven Secrets to a Spectacular Diversity Section

Part three of a three-part series about communicating ‘diversity’ on law firm websites

Six Top Diversity Sections on Corporate Websites

Part two of a three-part series about communicating ‘diversity’ on law firm websites

The Best Diversity Sections on Law Firm Websites

Part one of a three-part series about communicating ‘diversity’ on law firm websites

ReactJS: The New, New Thing for Law Firm Websites

The World’s Best Attorney Bio Portraits: 2020 Edition

When it comes to attorney portraits, the days of the postage stamp-sized “yearbook” photos are, thankfully, over

Whitepaper: Market Positioning for Law Firms

A 23-page guide to differentiating your firm

Market Positioning for Law Firms: Part 3

Positioning for Lawyers, Practices, and Industry Groups