Insights

Seven Secrets to a Spectacular Diversity Section

Part three of a three-part series about communicating ‘diversity’ on law firm websites

Six Top Diversity Sections on Corporate Websites

Part two of a three-part series about communicating ‘diversity’ on law firm websites

The Best Diversity Sections on Law Firm Websites

Part one of a three-part series about communicating ‘diversity’ on law firm websites

ReactJS: The New, New Thing for Law Firm Websites

The World’s Best Attorney Bio Portraits: 2020 Edition

When it comes to attorney portraits, the days of the postage stamp-sized “yearbook” photos are, thankfully, over

Whitepaper: Market Positioning for Law Firms

A 23-page guide to differentiating your firm

Market Positioning for Law Firms: Part 3

Positioning for Lawyers, Practices, and Industry Groups

Market Positioning for Law Firms: Part 2

Occupying a distinct place in the minds of your customers

Market Positioning for Law Firms: Part 1

Lessons from the Supermarket Industry

Law Firms: Follow Amazon’s Example and Tease Your Best Stuff