Insights

The Most Dynamic Lawyer Photos. Ever.

Hard-learned tips for shooting striking photos of lawyers in action

Whitepaper: The Law Firm Website Redesign Workbook

15 questions to consider before redesigning a law firm website

Kill the Homepage Carousel. There's a Better Way.

A homepage with multiple messages may solve political problems, but...

No-drama Web Design, Part 2

How to calm the egos, focus the firm — and design a site that is truly remarkable

No-drama Web Design, Part 1

A strategy-first approach will focus your firm and result in a website that truly stands out

Never Redesign Your Brand Look. Evolve it.

When modernizing your logo and graphic identity, follow the lead of the biggest, best brands in the world

Portrait Photography for Law Firm Bios

An interview with Greg Lorfing, CEO of Gittings Global, on trends and best practices for lawyer headshots

Whitepaper: The Law Firm Website Design Guide

10 key strategies for building a striking website (that successfully develops business)

The best branding agencies for mid-sized and large law firms

If you’re looking to redesign your logo, color scheme, and overall brand-look, these are the firms to consider

The Colors of Big Law, Part 2

The most original and impactful color schemes in the legal industry

The Colors of Big Law, Part 1

A survey of the color schemes used by 100 leading law firms

Four Reasons Why Top Brands Improve Their Visual Identities

Evolving Your Law Firm's Logo, Part Two

Evolving Your Law Firm’s Logo, Part One

Take a lesson from the world’s leading brands: Never redesign your logo

The Top 15 Law Firm Logos

We examined the visual branding of 300 large law firms. Fifteen logos stood out.

The Law Firm Logo Landscape, Revisited

How the top 50 law firms have evolved their logos over the past five years

The World’s Best Attorney Bio Portraits: 2020 Edition

When it comes to attorney portraits, the days of the postage stamp-sized “yearbook” photos are, thankfully, over

Design Essentials for Lead-Nurturing Websites

Six tips for law firms looking to generate new business opportunities

Five Inexcusable Law Firm Website Design Mistakes