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The Colors of Big Law, Part 2

The most original and impactful color schemes in the legal industry

The Colors of Big Law, Part 1

A survey of the color schemes used by 100 leading law firms

Experience. Expertise. Results. *groan*

Empty taglines can hurt your law firm’s credibility. Perhaps it’s time to consider a different approach.

Four Reasons Why Top Brands Improve Their Visual Identities

Evolving Your Law Firm's Logo, Part Two

Evolving Your Law Firm’s Logo, Part One

Take a lesson from the world’s leading brands: Never redesign your logo

Website Trend: Highlighting Core Practice Areas

Showcasing your top 3-6 services can focus attention on your firm's greatest strengths

Communicating Your Law Firm’s Values

Make deep and personal connections with your audience by revealing the human side of your organization

Should ChatGPT Write Your Law Firm’s Next Tagline?

To generate law firm taglines, we experimented using ChatGPT. And guess what: they are not bad.

The Post-pandemic Law Firm Website

During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality.

The Top 15 Law Firm Logos

We examined the visual branding of 300 large law firms. Fifteen logos stood out.

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