Insights

Performance Is Your Brand

Your website’s speed and navigability shape how clients perceive your firm

AI Visibility and Attorney Bios

Why highly focused lawyer bios win in the age of ChatGPT

The Most Marketable Law Firm Ever

Imagine this: A law firm that was built to be marketed

The Evolution of the Law Firm Bio

An interview with Dion Algeri on the past (and future) of attorney bios

Want a Remarkable Attorney Bio? Start with Positioning.

Writing Impactful Law Firm Bios

An Interview with Deb Scaringi, Legal Marketing Expert and Bio-Writer Extraordinaire

Breaking the Mold for Law Firm Websites

How to design a beautiful, impactful website (within a consensus-driven culture)

Experience. Expertise. Results. *groan*

Empty taglines can hurt your law firm’s credibility. Perhaps it’s time to consider a different approach.

Website Trend: Highlighting Core Practice Areas

Showcasing your top 3-6 services can focus attention on your firm's greatest strengths

Communicating Your Law Firm’s Values

Make deep and personal connections with your audience by revealing the human side of your organization

The Post-pandemic Law Firm Website

During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality.

Seven Secrets to a Spectacular Diversity Section

Part three of a three-part series about communicating ‘diversity’ on law firm websites

Six Top Diversity Sections on Corporate Websites

Part two of a three-part series about communicating ‘diversity’ on law firm websites

The Best Diversity Sections on Law Firm Websites

Part one of a three-part series about communicating ‘diversity’ on law firm websites

Whitepaper: Market Positioning for Law Firms

A 23-page guide to differentiating your firm

Market Positioning for Law Firms: Part 3

Positioning for Lawyers, Practices, and Industry Groups

Market Positioning for Law Firms: Part 2

Occupying a distinct place in the minds of your customers

Market Positioning for Law Firms: Part 1

Lessons from the Supermarket Industry

Law Firms: Follow Amazon’s Example and Tease Your Best Stuff

Whitepaper: High-engagement Law Firm Websites

Next-generation law firm websites will maximize visitor engagement by automatically promoting the firm’s most valuable content

Your website should work more like NYTimes.com

"Suggested content" teasers can keep visitors engaged on your firm’s website

The Art of Saying Nothing

Create alternative to generic firm messaging

Should Law Firms Hire Salespeople?

Yes. But first they need to develop something to "sell."

The Disappearing Homepage

Visitors are 'sideways surfing' and traffic is down 17% on homepages of law firm websites

Your Bio is Not an Obituary! A Conversation With Kelly Hoey, Strategic Networking Consultant

Is SEO Snake Oil? Here’s the Truth About Search Engine Optimization for Law Firm Websites.