At Great Jakes, we believe that law firm websites are about to undergo a gigantic shift. Furthermore, we believe that the emerging paradigm has the potential to transform the entire industry of legal marketing. We were so excited by this emerging trend, that we decided to write a 15-page whitepaper about it and share it with you.
An excerpt from the whitepaper:
A confluence of new technologies and market forces will be ushering in a new type of law firm website. We’re calling it the Lead Nurturing Website, and it sets itself apart from previous generations of law firm websites in two remarkable ways:
1. It generates and nurtures new business leads.
2. It quantifies success.
As lead nurturing websites catch on, law firms will inevitably begin to think of their websites very differently. Websites will no longer be considered pretty “branding” materials, in the same category as printed brochures. Rather, websites will be considered proactive business development tools whose performance can be measured and optimized. And this has the potential to revolutionize the field of legal marketing by shifting it from being an art to a science.
Read the entire whitepaper
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