Fox Rothschild

The Firm: An AmLaw 100 firm, Fox Rothschild has nearly tripled its number of attorneys and geographic footprint over the past decade.

The Challenge: Founded in Philadelphia in 1907, the firm has been growing rapidly and with purpose. Today, Fox Rothschild is a nationwide firm with 28 offices, over 70 diverse services, and nearly 1,000 attorneys. Fox Rothschild needed a website that positioned the firm as the national powerhouse that it now is. Furthermore, the firm required a robust and flexible website CMS toolset to accommodate the firm’s ever-expanding needs.

AVA Digital Awards was honored as a Gold Winner in 2022 by the Association of Marketing and Communication Professionals

W3 Awards

The Fox Rothschild website was honored by the Academy of Interactive and Visual Arts as a Silver Award Winner in 2021

Animated Effects

The website includes a variety of cutting-edge animated effects, including graceful page transitions. These effects are available only to websites built on the newest front-end technology (described in the next section).

Built with React

The Fox Rothschild website was built using React, a cutting-edge website technology that is fast becoming the standard for dynamic websites. React allows for lightning-fast page load, elegant page transitions, and improved security (among other things). To learn more about how React can benefit law firms, read our whitepaper.

Automatic Content Teasing

The website is built with “dynamic content teasing.” This award-winning feature helps keep visitors engaged by suggesting relevant content. Teasers can be manually curated or set to “automatic mode,” which uses a proprietary algorithm to suggest related content. Content teasers appear within the sidebars as well as in the “Highlights” section located in the footer of every page.

Attorney, Service, and Industry Microsites

The website features “attorney microsites”—a unique approach to lawyer bios that was pioneered by Great Jakes. Attorney microsites are, essentially, small websites for each attorney that fit within the firm’s larger website. Attorney microsites can be customized to the specific business development needs of each attorney and contain any number of pages or type of content. For a great example of how the firm is using the attorney microsite functionality, see Elizabeth G. Litten or Jeffrey D. Polsky. Our microsite technology was also deployed for the firm’s Services and Industries. For a great example of Services, visit Emerging Companies & Venture Capital or Aviation.

ADA Compliance

The website was designed and built to comply with the Web Content Accessibility Guidelines (WCAG) issued by the W3C. The website has been optimized for screen-readers (used by the blind), is fully navigable via keyboard (for people with mobility issues), and features a toggle that enables a high-contrast color mode (to accommodate people with vision difficulties).

Homepage Infographics

Animated infographics on the homepage drive home key facts about the firm’s size, breadth, and geographic reach. As the firm adds people and offices, the interactive homepage map (and other infographics) can be easily updated through the website’s CMS.